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Historically, consumer experience (CX) has been defined as the impact of multiple key touchpoints during the consumption process, that become part of a “customer’s journey”.

In corporate markets that are full of competition and driven by change, businesses are constantly looking for different ways to differentiate themselves and as a result unlock market success.

I’m sure you heard about consumer experience; it’s been around for a while and is a hot topic of conversation among big brands and businesses (re)looking to build on customer interactions.